The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as various other realities concerning modern-day B2B advertising and marketing. We talk about just how the acquiring trip is now entirely fragmented and also the manner in which community structure can assist online market… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also other truths regarding modern-day B2B advertising. We discuss exactly how the buying trip is now entirely fragmented and also the way that community building can assist marketers retake control of the exploration and de… Read More